GLOSSARY

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Short explainers on the terms that matter for AI search visibility — written for firm owners, not marketers.

• AEO vs SEO vs GEO: What Your Firm Actually Needs
  AEO vs SEO vs GEO explained for law firms: what each term means, how they differ, and which combination your firm actually needs.
• AI Citations: How to Become a Source AI Trusts
  AI citations explained: how law firms earn mentions and links inside AI-generated answers, and what actually builds that trust.
• E-E-A-T for Law Firms: Why Google and AI Care Who Wrote It
  E-E-A-T for law firms explained: what Experience, Expertise, Authoritativeness, and Trust mean, and why AI tools weigh authorship heavily.
• Google AI Overviews: What They Mean for Law Firms
  Google AI Overviews explained for law firms: how they change search results, why click-through can drop, and how to stay visible.
• Google Business Profile for Law Firms: Complete Checklist
  Google Business Profile checklist for law firms: every field, category, and habit that helps your firm show up in local search.
• Google Local Services Ads for Lawyers: Costs and Setup
  Google Local Services Ads for lawyers explained: how LSAs work, the pay-per-lead cost model, the Google Screened badge, and setup steps.
• How ChatGPT Decides Which Lawyers to Recommend
  How ChatGPT decides which lawyers to recommend: the signals it weighs, why some firms get named, and how to improve your odds.
• How Client Reviews Feed AI Recommendations
  How client reviews feed AI recommendations for law firms: why detail and recency matter, and how to build a review base AI tools trust.
• llms.txt: The New robots.txt for AI (and Why Your Firm Needs One)
  llms.txt explained for law firms: what this emerging file does, how it differs from robots.txt, and whether your site needs one.
• Local SEO for Lawyers: The 2026 Fundamentals
  Local SEO for lawyers explained: the core fundamentals — Google Business Profile, citations, reviews, and local content — for 2026.
• Making a Law-Firm Website AI-Readable: Technical Basics
  How to make a law firm website AI-readable: the technical basics — crawlability, structure, schema, and content clarity — explained plainly.
• Schema Markup for Law Firms, in Plain English
  Schema markup for law firms explained in plain English: what it is, which types matter most, and how it helps search and AI tools.
• What an AI Visibility Audit Is (and What It Should Include)
  What an AI visibility audit is for law firms: what it measures, what a thorough one should include, and how to read the results.
• What Is AEO (Answer Engine Optimization)?
  AEO (Answer Engine Optimization) helps law firms get recommended by ChatGPT, Perplexity, and AI Overviews, not just ranked in search results.
• What Is GEO (Generative Engine Optimization)?
  GEO (Generative Engine Optimization) is how law firms earn visibility inside AI-generated answers from tools like ChatGPT and Gemini.